WhatTheF

The NetherlandsSustainable fashion

Fair and sustainable fashion from over 20 brands. Curated by Sophie and Inge in Amsterdam.

The story

WhatTheF: Fair Fashion Favourites in Amsterdam

WhatTheF is a sustainable fashion shop run by Sophie and Inge in Amsterdam. The duo opened a physical store at Roelof Hartstraat 52 after starting with a webshop and pop-ups.

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