Naïf Care
The NetherlandsNatural beauty & personal care
Natural baby and kids care from the Netherlands. Developed by Jochem and Sjoerd for their own children.
The story
Naïf Care Natural baby and kids personal care from the Netherlands
In 2013, Jochem and Sjoerd founded Naïf in the Netherlands after struggling to find mild, additive-free baby care products for their own children. The brand now develops and manufactures baby and kids personal care, including body wash, tear-free shampoo, plastic-free wipes, and mineral sunscreen, all dermatologically tested for sensitive skin.
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