LOVJOI

GermanyFashion

Riedlingen GOTS sustainable couture; DE sewing

The story

A sewing machine in Dürmentingen

Verena started LOVJOI in Dürmentingen, southern Germany, when she noticed too few fair and sustainable clothing options in her organic food store. Now the brand makes avant-garde fashion, lingerie and swimwear – all vegan and made with resource-conserving materials.

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