Genevieve Sweeney

United KingdomSustainable fashion

British knitwear by designer Genevieve Sweeney, made with hand-picked UK mills and crafts passed down through generations. A repair service keeps pieces going. 1% of profits goes to Rewilding Britain. EU orders ship duties paid (DDP).

The story

Genevieve Sweeney: British Knitwear Rooted in Heritage

Genevieve Sweeney founded her label in 2015 to revive endangered British knitting skills after witnessing the industry’s decline. Based in Hertfordshire, the brand crafts knitwear entirely in the UK, using natural fibres and traditional techniques to sustain local production.

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