Frugi

United KingdomBaby & kids

Colourful kidswear in GOTS organic cotton. A Cornwall-based British brand, B Corp certified.

The story

Frugi: Organic Kids’ Clothing from Cornwall

Marine biologists Lucy and Kurt founded Frugi in 2004 in Constantine, Cornwall, after struggling to find sustainable, practical clothing for their son’s reusable nappies. The brand now operates from Helston, led by Jeni and Kim-Marie, who joined Frugi in its early years and designed iconic pieces like the Parsnip Pants and Skater Dress.

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