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Frugi

Frugi

United KingdomBaby & kids

Colourful kidswear in GOTS organic cotton. A Cornwall-based British brand, B Corp certified.

The story

Trousers that grow with them

In 2004, two marine biologists, Lucy and Kurt, started Frugi in Cornwall. They were looking for practical clothes for their son’s reusable nappies and couldn’t find anything that worked.

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€2.50 per month (€29.99 per year)